Privy's audience targeting rules are a collection of conditions that allow you to target individuals with specific displays so that you can display the right message, to the right person, at the right time. The 'Current URL' condition is particularly powerful as it empowers you to craft specific messaging or offers based on where the customer is within your business's customer journey.
Here are a few use cases for you to consider:
- Offer a product-specific discount
- Recommend similar or complementary product to the one they're viewing
- Drive sales through your blog by showing blog readers a product related to the post
Note: For security reasons, Shopify blocks third-party apps, such as Privy, from running on checkout pages. Displays targeting a "checkout" page will not work.
Create the targeting rules
To incorporate the 'Current URL' property into your display's audience targeting rules:
- Navigate to Convert > All Displays.
- Select or create a display that you'd like to include URL-based targeting rules.
- In the Target step, select the Who To Show It To setting and click Add targeting condition.
- Click the dropdown menu listed under the Property header and select the Current URL option from the Website Behavior section.
- Next, choose the operator and the value that you'd like the rule to evaluate.
- Contains/Does not contain: any contacts who are or aren't viewing a page that contains a specified part of a URL. For example, entering contains /shirts will show the display to contacts viewing any website page that contains /shirts in the page URL, such as http://www.domain.com/mens_clothing/shirts.
- Equals/Does not equal: any contacts who are or aren't viewing a page that matches/doesn't match the exact URL specified—for example, http://www.domain.com/pricing/.
- Is/Is not the homepage: any contacts who are or aren't viewing your site's homepage. For example, the display would appear on http://www.domain.com/, but not on http://www.domain.com/pricing.
- Matches or Does not match regex: this is an advanced function that should only be implemented by users who are familiar with regular expressions. RegExr is a helpful website to learn, build, and test regular expressions.
- Finalize any additional rules and select Save.
Great work! This display will now only appear to contacts who meet the provided criteria. For example, this cross-sell display appears to visitors viewing the 'Energy' candle and encourages them to check out the store's premium matches as well.